Growing an online store in essence is simple and all you have to concentrate on is 3 elements to be successful.
- Attract and drive traffic to your website
- Increase and improve conversion rates once they are on the site
- Increase the average dollar value for each sale
These can all be achieved by selecting the right software platform for your online store and applying the right marketing strategies.
An example of the difference that this can make to an online store’s revenue is that if you were able to increase by 30% each of these 3 elements to an ecommerce website that is turning over $1 million then that would increase sales to $2.12 million (an increase of over $1.1 million or 121%).
The Devil Is In The Detail
Despite this simple concept the devil is in the detail and the challenges for online stores is many with the CEO and managers having to consider other elements including having the right product mix, ensuring product is in stock and making sure that they convert once people they start browsing their products online just to name a few.
One challenge that is quite not given the importance it deserves is the selecting and the booking of the appropriate product delivery service during the checkout process that makes it easy for the customer to complete his purchase without opting out during the completion of the online form.
You also don’t want to lose a customer because shipping is too expensive or the product doesn’t arrive in a timely fashion.
The Temando Difference
In this video interview I chat with Carl Hartmann the co-founder and CEO of Temando an eCommerce freight quoting and booking system that has been designed with one simple purpose in mind.
“To overcome the everyday hassle of sending something from A to B in eCommerce environments“.
Temando aims for one thing. Make sending anything as easy as clicking a few buttons
In the interview he talks about the reasons for setting up the company and discusses the plans and opportunities for the future including taking the company global with Australia as the first stage.
Temando can provide delivery services from ad-hoc clients to large online retailers, given the complexities of freight, and the diverse nature of eCommerce, online trade has been severely limited with current research indicating that most current eCommerce trade is limited to small items with Postal Services accounting for 50% of online deliveries, and with Express Couriers providing the remainder.
Integrating Temando Into Your eCommerce Platform
Temando integrates with both B2C and B2B eCommerce workflows and systems, across a range of verticals, and works by taking a senders freight request and matching it against the desired freight types of different carriers, providing accurate shipment pricing and then electronically booking the job and creating the required documentation. With a wide ranging customer base, the Temando system is compliant and gradually working with almost all of the top 200 freight carriers.
Temando is also able to be easily integrated into your Magento eCommerce platform.