If you wanted to know what Google is all about, it can be summed up with a simple three word phrase. Great user experience.
Google’s mantra is about serving up the world’s information fast and accurately no matter what device you are viewing or where you are.
In the last decade it has become the “go to” site when you wanted the answer to any question except maybe the eternal search for meaning inquiry.
“What is the meaning of life?“
In its quest for maintaining its relevance the search giant has pursued continual evolution of its range of online services. It has designed, developed and launched new features and functions for its existing platforms including Gmail, Blogger.com and YouTube. It has also invested over $500 million in a social network called Google+ that now has over 400 million users.
Facebook is now looking over its shoulder.
Slow means a bad experience
Many people do not understand that a slow website can hurt your search results. eCommerce platforms such as Magento require the right hosting environment to ensure fast page loading, otherwise people will click away.
Slow page loading can be the result of three core potential factors.
- A hosting partner or solution that is not the right size or configuration for your online store or website
- A website that has poor coding for fast page loading
- Your website settings
Get any of these wrong or not pay attention and it can drop your search engine results ranking. This leads to less sales and reduced inquiries.
Fast means more sales
The large online shop Shopzilla has discovered how important speed is to ecommerce when it shaved just 3 seconds off its load times. Good things happened.
These are the results:
- 25% more page views
- 7-12% more revenue
- 50% less hardware was needed leading to reduced costs
Now if you own an online store this is worth some investment in time and resources dont you think?
Contact us to find out more and how we can help you.
Source: Quick Sprout
What about you?
Does your website perform? Does it load fast?
Have you tried to save a few dollars on your hosting and website and it runs like a dog. Maybe its time to rethink your online focus and strategy.
Look forward to hearing your comments below.
+61 2 9412 2717
Thank you so much, I didn’t know about the Google Page Speed tool. I now know how to speed my site up thank you.
Hi, I’ve written something similar on our blog – but from the perspective how to use Google Analytics to get page timings – you can get the free dashboard to integrate to your Google Analytics:
http://www.globaldots.com/how-to-get-your-website-speed-insights-from-google-analytics/
Hope you’ll like it and thanks for the nice post.
Load time is super important and this also ties in with a site’s engagement and usability metrics which have become even more important since the Panda updates. Website hosting is one way of improving your site’s speed as well as using a CDN (content delivery network) to host and serve up any images, style sheets and JavaScript files faster.