The smart phone and the tablet have burst onto the scene and are transforming the web landscape. We tend to forget that the tablet has been with us for less than 3 years (It was released on April 3,2010). Not only is mobile changing the web, it is transforming our communication and buying habits.
We use smart phones to view our email, find the next appointment using the Google maps app and watch YouTube videos. Ever sat on the train or the bus and watched people?
They are on their mobile devices, searching reading and yes…they are also buying.
Some recent updates from Ebay and Paypal on the volume of mobile enabled transactions puts some perspective on the opportunity you maybe be missing to add more dollars to your bottom line.
Mobile purchasing data to digest
Sometimes we need to see some raw data to remind us of the of the revolution happening globally.
- On November’s Cyber Monday, transactions on EBay’s mobile applications more than doubled from the year before.
- PayPal’s mobile volume almost tripled
- EBay’s mobile payment volume reached $13 billion last year
- PayPal’s total was $14 billion
The CEO of EBay, John Donahoe said
“Mobile users tend to complete purchases more often than those browsing on desktop computers, and mobile garners a quarter of new customers, drawing a younger demographic to the site”
The latest mobile design trend
Over the last 12 months the as mobile devices have made their presence felt the latest technology is now affordable and it is called “responsive design”. This is where the website will automatically resize according to which device it is being viewed on. This could mean that a HD widescreen that displays a 3 column layout will become 2 columns on a standard laptop display and only one when being read on a mobile phone.
The problem with apps is that the customer still has to download them and this puts another barrier to viewing a website on a smartphone. This is why thew responsive design trend is here to stay.
So what are 7 reasons why you should redesign your website for mobile?
1. Make more sales
With more customers viewing while travelling and commuting or in front of the TV, it is important that you make it easy to buy. Purchases on Amazon from mobiles are now eight percent of all sales. If your site turns over $2 million then you could be losing up to $160,000 in potential revenue!
Don’t give them a chance to go and shop at your competitors mobile optimised store.
2. Increase engagement
A site that is easier to read will make people spend more time on site and engage with your content and share your srticles, blog posts or images and videos. Engage first and sell second is a well known web mantra.
3. Increase usability for mobile users
You can read a website on a mobile but it is a lot of finger work. Also the shopping cart functionality will be extremely difficult
4. The future is mobile and you need to be prepared
People now expect information, access to the web and interacting with social media networks anytime, anywhere. This trend is not going away.
5. Your competitors will be mobile ready sooner or later
A competitive advantage can be achieved by making it easy for your clients to find you, buy and communicate with you. Make sure that your competitors are not ahead in this game of mobile
6. Reduced cost
When compared to producing a website and mobile app separately, responsive design could end up more cost effective and have better support for various devices. “You build a website once, and it works seamlessly across thousands of different screens.”
7. Better for SEO
Optimising your website for search engines so you rank high in serach results is free traffic. And who doesn’t like some thing for free. Responsive mobile websites can assist you with improving your SEO (search engine optimisation)
How about you?
Are you considering designing and upgrading your website for mobile?
The team at Infinity can help you. Contact us now for more information and a free quote