5 Powerful Search Tools for Your Magento Ecommerce Website

We all know about search and SEO, less discussed is online search on your ecommerce site. The idea for any e-commerce platform is to make finding and buying products as simple and convenient as possible for consumers.

Design a website that makes it easy for customers to find your products and you can increase conversions and sales.5 Powerful Search Tools to Use on Your Magento Ecommerce Website

Often it can be quite difficult for online shoppers to find exactly what they’re looking for due to the diverse amount of options that they’re presented with while browsing an e-commerce storefront.

And while the search bar has been a tool that many shoppers turn to in order to make locating a product simple, often times, it can actually complicate the shopping experience for potential buyers thanks to convoluted and obscure results. When the results of a search query are returned and the proper product(s) aren’t readily displayed, it could mean a lost sale, even if your website does indeed carry that product.

More attention needs to be given to not only making intuitive navigation essential but enhance it with sophisticated on site search technology.

Over the last couple of years some powerful and sophisticated onsite search tools have emerged that can increase sales. Some of these suppliers cite case studies of 300% + increase in conversions.

Here are five onsite search tools worth considering.

1. Solr

Solr is a popular open source enterprise search platform from Apache. It has been designed to work and integrate with Magento Enterprise.

Its major features are

  • Full-text search
  • Hit highlighting
  • Faceted search
  • Dynamic clustering
  • Database integration,
  • Rich document (e.g., Word, PDF) handling
  • Geospatial search.

Solr is highly scalable and, used in many largest internet sites in the world.

2. SLI Systems

SLI is an acronym meaning “Search, Learn and Improve

SLI Systems is a New Zealand based technology company that has a global footprint.

It operates as a ‘Software as a Service’ (SaaS) business model where users pay a monthly subscription to use our search software, which is remotely hosted on servers rather than being installed on client hardware

The technology is operating on more than 600 websites worldwide including a significant number operated by the top 1000 online retailers in the US.

Its suite of features include:

Learning Search

This is an advanced site search offering designed to learn from visitors’

site search activity and click-throughs to deliver the best possible relevant information, including non-product information such as user ratings, reviews, social network content, blogs and videos. Learning Search will deliver a satisfying user experience, helping websites to retain customers and increase sales.

Learning navigation

This builds dynamic site navigation giving customers a powerful way

to display online product catalogues, and other content, enabling a consistent approach to site search and navigation. Learning Navigation utilizes visitors’ click behaviour to list products under relevant refinements in order of popularity increasing the likelihood that visitors will find what they’re looking for.

Site champion

This uses visitors’ site search behaviour to create optimised landing pages

that are indexed and ranked by Internet search engines such as Google and Yahoo! User generated Search Engine Optimisation (SEO) enhances customers’ existing natural search optimisation efforts by automatically creating pages based on keywords site search visitors use. These pages rank in Google and the other search engines, helping drive more traffic to customers’ sites.

Merchandising console

This provides detailed reports and analytics and rules-based

merchandising control, product ordering, and promotional banners – improving the conversion potential.

Sli Mobile

This leverages our advanced site search and navigation solutions, with adapted features for mobile devices so visitors can easily discover products and services from their iPhone, BlackBerry, Android and other devices.

3. Celebros

Celebros calls its advanced search tool “Concept Based Semantic Site Search

Semantic-based searching from Celebros is one way to recoup and retain sales that could have been lost through traditional, textual searching. Instead of simply pairing keywords and displaying an entire gamut of results, Celebros semantic search works dynamically and intelligently, to produce results that are tailored to the needs of each customer.

  • If a customer spells a word wrong in their search, Celebros corrects this word automatically to ensure that sales aren’t lost to a simple grammatical error.
  • Celebros search recognizes and singles out variables within a search query to immediately refine results that encompass all variables, giving customers only the products that they want to see – this is due to the use of “Concept Based Semantic Site Search” that understands the true meaning behind the search, kind of like speaking to a salesperson in the store
  • Magento users won’t have to worry about updating and cataloging keywords for their products because Celebros instinctively pulls results based on the features specified and not only based on the keywords included in product descriptions.
  • Celebros does not breakdown a search query “string” into individual keywords to return separate results for each keyword rather Celebros understands the full search query and the meaning behind it and accordingly shows the “searcher” the most relevant results in lightning fast speed of 0.05 seconds or less per query

Some case studies have shown an average conversion rate improvement of 300 – 800% using the Celebros search software tool.

4. Endeca

This company and its technology was acquired by Oracle in 2011 after being founded in 1999.

Its capabilities include

  • Targeted customer experience
  • Powerful Searchandising which includes Centralized Merchandising
    • Targeted search results
    • Targeted search results behavior
    • Targeted promotions
    • Targeted content (Spot lighting, etc.)
  • Page builder (templates & cartridges)
  • SEO adds icing to the cake
  • Friendly URLs
  • Sitemap Generator

Here are some of the ways Endeca can boost key retail metrics.

  • SEO – 20-50% more visitors from Google & higher target keyword rankings
  • Bounce rates – 10-50% more visitors stay once they arrive
  • Conversion rates – 20-100% more browsers become customers
  • Order value – 10-60% higher average order value
  • Time to market – Weeks shaved off launching campaigns and site changes
  • IT management costs – Lower hardware requirements & IT focus on more strategic projects

View more details about how how Endeca can help your online store.

5. Google Commerce Search

Google Commerce Search is a search, discovery and merchandising solution for your ecommerce website. It leverages Google’s tremendous consumer insights and computing infrastructure to power the individualized rank and display of your products as well as facilitate all of your merchandising needs – providing a superior experience and increased conversion while reducing your required investment.

It’s features include:

  • Search As You Type
  • Product Recommendations
  • Automatic spellcheck
  • Stemming dictionary
  • Advanced synonyms
  • Video to embed
  • Customized ranking
  • Filtering capabilities
  • Promotions
  • Attribute boosting

This is maybe the best internal search engine solution in the market at the moment, but potentially more expensive.

What about you?

How is your ecommerce store? Is it easy for your customers to find products on your ecommerce website. Could you do better?

What search tool are you using?

Look forward to your insights and feedback in the comments below.

 

Image by Shutterstock

8 responses to “5 Powerful Search Tools for Your Magento Ecommerce Website”

  1. Erik Keegstra

    Hi Jeff,

    We’re starting up, but we think Sooqr is the best site search for Magento. And… it’s affordable, fast and relevant :-)

    By the way: Google Commerce Search stops after this year.

    Keep up the good work!

    Sooqr.com – Erik

  2. Yoav

    GOOGLE COMMERCE IS NO LONGER AVAILABLE…
    it’s pricing was/is from $25,000 a year !

    http://techcrunch.com/2013/02/14/google-quietly-shutters-commerce-search-for-e-retailers/

  3. Erwin

    Check out the reviews for Celebros on Magento Connect:

    Directshop: “We operate a Magento Community site, and had been using our own implementation of Solr for some time, to improve search results.
    We contacted Celebros to inquire about the product and it’s capabilities.
    The installation and set up is straightforward, the developers have always been willing to assist with questions, improvements and modifications based on our requirements, and our search revenue per visitor has climbed a lot in a short time.
    And we haven’t even started customising the search results or using the merchandising features yet.
    Thanks for a great product guys!”

    nickmadeby: “We have used this extension across many of our sites and it has been very effective in driving measurable increases in conversion rates.
    Its ability to return accurate and relevant search results has been far better than any other solution we have tried in the past.
    Other features including the rich auto complete, the campaign feature and the virtual category functionality has allowed us to elevate the ‘search experience’ on our websites to a very high standard.”

    Read all reviews here: http://www.magentocommerce.com/magento-connect/catalogsearch/result/?q=celebros

  4. Aaron

    Thank you for any other wonderful post. Where else may anyone get that type of information in
    such a perfect way of writing? I have a presentation subsequent week, and I am on the search for such info.

  5. Sarah

    I use Magento CE and a special extension to make search better (search pro by amasty). I’m satisfied with the results

  6. referencement naturel google

    With off-line marketing, however, the chance continues to
    have to go to the shop that provides red sure footwear she acknowledges by using an promoting over
    a paper or TV skilled. You should leave
    questions and be open to suggestions. We find these sponsored links
    or sponsored results alongside the search tools, usually on the right of the results of
    referencing natural.

  7. Mark

    We wanted to use Google search in our Magento store, but without the ads that usualy come with Google Custom Search.
    After some searching we found an extension to do so and we could even apply our own styling to the search form and results.
    Defenetly worth every dollar we spent on it.
    http://www.magentocommerce.com/magento-connect/google-search-pro.html

  8. Top Magento Search Extensions | Online Marketing Experts

    […] Another benefit of the fact that it comes as a SaaS solution is only made apparent when you consider its functionalities. SLI stands for Search, Learn and Improve and this is exactly what it does. This application records user behaviour, when it comes to search and navigation alike, and allows for improved user experience on the basis of feedback that it receives. It doesn’t only consider the user’s actions while on your site, but can actually take into account all the searches made by the user, and leverage that knowledge to offer targeted, meaningful landing pages for the specified shopper profile. The fact that it is a cloud based application means that it has been gathering similar info from a number of ecommerce websites and their shoppers, which makes it ever more versatile and comprehensive. You can view a somewhat more detailed overview of its functionalities as well as other interesting solutions of the same type here . […]

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