I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies on ...
Non profit organisations are some of the most innovative in their use of websites to engage and communicate using the latest Web 2.0 technologies and social media channels to get their message out to their members, stakeholders and potential members. NGO’s and charities have some of the most passionate members and donors that allow the website to be ...
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