Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true. Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine. Some search engine optimisation experts have used ...
Websites in the past were set and forget. They were passive billboards that gently waved at you as you passed by on your web journeys. Content rarely changed and the only form of interaction was a contact form that allowed you to request information or a phone call from “Mr or Mrs Anonymous“. They were simple and ...
We consume information with an almost manic obsession. In most homes the 50 inch plasma high definition television is babbling on in the corner enticing us to watch and listen while cooking, cleaning or chilling out. We jump in the car and the radio or GPS is informing us as we drive to work or ...
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on ...
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