Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns. Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way to ...
Blogs are becoming an increasingly important feature of a companies digital marketing strategy. In the past they have been popular for people to post information, content, images and videos about their personal interests and hobbies, such as gardening, technology and photography. At last count there were an estimated 122 milion blogs on the web. So why is a blog an important ...
Zappos is an online shoe retailer that was recently sold to Amazon for $928 million. They are well known for using the latest technology including social media such as Twitter and online video to enhance their marketing and word of mouth. Part of their success comes down to their exceptional customer service. What caught my eye recently is that ...
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