From the category archives:

Open Source CMS

11 Essential Elements of a Successful Corporate B2B Blog

June 9, 2011

If there is one company that understands the key elements on how to ‘Blog’ in a B2B market then you can’t go past the Hubspot blog.

Hubspot was founded by Brian Halligan and Darmesh Shah  who met at the Massachusetts Institute of Technology (MIT) in 2004 and incorporated HubSpot in June 2006. It was backed by [...]

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The True Costs Of Website Downtime: Interview With Mark Randall From RackSpace

February 23, 2011

Quite often companies nickel and dime the hosting of the website. 10 years ago when the web was still young and websites were an option rather than a necessity you may have got away with this approach. In 2011 with online stores being a major source of income having a website go down and be [...]

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Why Trust and Security Are Important For Online Stores: Video Interview With PayPal’s Adrian Christie

February 8, 2011

The continued boom of online stores and eCommerce has been driven in part by the continuing increase in security and the improved levels of trust generated by companies like PayPal who help protect your credit card payment from fraud and reduce risk for the consumer and the online store owner.
PayPal which is a company 100% owned by Ebay is [...]

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Why Logistics & Delivery Are Important For Online Stores: A Video Interview With Carl Hartmann The CEO of Temando

January 7, 2011

Growing an online store in essence is simple and all you have to concentrate on is 3 elements to be successful.

Attract and drive traffic to your website
Increase and improve conversion rates once they are on the site
Increase the average dollar value for each sale

These can all be achieved by selecting the right software platform for your [...]

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Why An iPhone App Is Vital For Your Online Store and 5 Ways To Market It

January 4, 2011

Are you forgetting to market your website and online store utilizing the fastest growing trend on the web? 
Mobile internet can no longer be ignored if you want to be a serious player on the digital landscape. 
The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion mobile devices that [...]

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Win a $65,000 Website and Business Makeover

August 24, 2010

I came across this statistic the other day that I found rather disturbing.
In the small to medium business marketplace over 40% of businesses don’t have a website and of those business owners that don’t have a website 50% of those don’t think a website is important.
What a lot of business owners don’t realise is that over [...]

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The 5 SEO Secrets You Need To Know To Rank High In Google

May 3, 2010

A Google search has become the most important way to find information whether that be for work, play and even finding shopping bargains online. Optimizing your website for search engines is popularly known as SEO or Search Engine Optimization and has become absolutely vital as an integral part of your marketing in the never ending quest to [...]

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Trends and Impressions of Web Trends - CeBIT 2010

April 22, 2010

We have just opened a new office in Germany and Freddy who heads up Infinity Technologies in Europe decided to visit the CeBit IT convention in Hanover, Germany to keep ahead of the trends and up to date with the latest information that pours through the Web.

Just to put some perspective to the scale of the IT convention [...]

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How To Manage, Measure And Monitor Twitter

February 12, 2010

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.
The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.
So managing and monitoring that stream becomes a real [...]

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Why Use Open Source Technology For Your Brands Website?

February 3, 2010

A lot of people don’t understand what is meant by open source software (OSS) that drives a lot of the web in the 21st century including software that is used for developing websites for companies and brands. We constantly have clients come to us and say that they want to change their website but as [...]

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