From the category archives:

Social Media Marketing

64 Pinterest Marketing Tips and Tactics - Infographic

May 10, 2012

I walked into an electronics store the other day and happened to pass the television department.
The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.
The vibrant colors and  high contrast were almost hypnotic.

It [...]

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Why Content is the Foundation of your Social Media Marketing

April 26, 2012

Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“.
This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on [...]

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3 Steps to Success with Digital Marketing

April 20, 2012

I suppose I would describe myself as a product of the digital age. One of my first jobs was working for one of the companies that pioneered the corporate sales of personal computers in 1985 that sold the first IBM personal computer.

In the late 1980’s I remember installing and using my brand new mobile and chatting [...]

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5 Reasons Why Facebook Drives Consumer Buying - Infographic

April 20, 2012

Facebook  provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.

Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on [...]

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The Three Essential Steps to a Socially Engaged Enterprise

April 19, 2012

Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.
The gap between how companies market with media and how customers consume media is significant. In some industries, especially  technology, up to 90% of buying decisions start with an online search. Despite this, the marketing budget for [...]

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20 Inspiring Facebook Cover Photos

April 19, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular!

There was nothing to watch.
Now I don’t have cable or Satellite TV, so that was maybe part of the problem,  but there is a method in my madness of not subscribing to pay TV…it minimizes the temptation [...]

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5 Key Changes to the New Facebook Page Business Needs to Know

April 10, 2012

Last year Facebook changed the design and user interface for the Facebook personal profiles.  They introduced key features such as the new timeline and a large area at the top for a photo or image in a banner format.
These changes were an indication of what was to come for the Facebook brand and business “Pages”.
Facebook [...]

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Is This the World’s Best Corporate Blog?

June 14, 2011

Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns.
Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way to a [...]

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F-Commerce: Is Facebook The New Shop Of The Future?

March 8, 2011

I have loved reading since I learned the skill at a place called school. I remember hiding under the blankets with my bedside lamp reading books about tropical island adventures and pirates as soon as the coast was clear after my parents had inflicted the “lights out” regime every night at the prescribed hour.

To enhance my [...]

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How To Create And Promote Your YouTube Video In 8 Simple Steps

January 20, 2011

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. Online video is now mainstream and is increasingly being used by smart, savvy and progressive marketers to promote their company online.
YouTube is a great way to introduce your company to your market, entertain and interview [...]

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