I suppose I would describe myself as a product of the digital age. One of my first jobs was working for one of the companies that pioneered the corporate sales of personal computers in 1985 that sold the first IBM personal computer. In the late 1980’s I remember installing and using my brand new mobile and ...
Facebook provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker. Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based ...
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share. The gap between how companies market with media and how customers consume media is significant. In some industries, especially technology, up to 90% of buying decisions start with an online search. Despite this, the marketing budget for ...
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness of not subscribing to pay TV…it minimizes ...
Last year Facebook changed the design and user interface for the Facebook personal profiles. They introduced key features such as the new timeline and a large area at the top for a photo or image in a banner format. These changes were an indication of what was to come for the Facebook brand and business ...
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