From the category archives:

Social Media

20 Social Media Statistics [INFOGRAPHIC]

September 13, 2011

Do you wonder why your productivity has dropped over the past 2 - 3 years?
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with [...]

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Why Search, Social Media and Content are Vital for Your Company’s Success

June 17, 2011

Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time.

It is said that Google makes up to 500 changes every year to its search algorithms to [...]

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Is This the World’s Best Corporate Blog?

June 14, 2011

Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns.
Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way to a [...]

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Google Launches a Social Button to Compete with Facebook’s ‘Like’

June 6, 2011

Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over.
Google has struggled with social media [...]

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How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

March 15, 2011

It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. [...]

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F-Commerce: Is Facebook The New Shop Of The Future?

March 8, 2011

I have loved reading since I learned the skill at a place called school. I remember hiding under the blankets with my bedside lamp reading books about tropical island adventures and pirates as soon as the coast was clear after my parents had inflicted the “lights out” regime every night at the prescribed hour.

To enhance my [...]

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How To Create And Promote Your YouTube Video In 8 Simple Steps

January 20, 2011

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. Online video is now mainstream and is increasingly being used by smart, savvy and progressive marketers to promote their company online.
YouTube is a great way to introduce your company to your market, entertain and interview [...]

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Social Media Marketing For Business: Presentation

August 19, 2010

Last night I had the pleasure to present to a group of business executives at the Mantra Hotel. What was exciting was to see the level of interest in social media by the business community with over 40 people attending.
The event was designed to reveal to business leaders and marketing managers the potential for companies to [...]

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How Social Media Can Help Your Company Rank High In Google

April 30, 2010

 I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they [...]

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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