From the category archives:

Social Media

How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

March 15, 2011

It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. [...]

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F-Commerce: Is Facebook The New Shop Of The Future?

March 8, 2011

I have loved reading since I learned the skill at a place called school. I remember hiding under the blankets with my bedside lamp reading books about tropical island adventures and pirates as soon as the coast was clear after my parents had inflicted the “lights out” regime every night at the prescribed hour.

To enhance my [...]

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How To Create And Promote Your YouTube Video In 8 Simple Steps

January 20, 2011

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. Online video is now mainstream and is increasingly being used by smart, savvy and progressive marketers to promote their company online.
YouTube is a great way to introduce your company to your market, entertain and interview [...]

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Social Media Marketing For Business: Presentation

August 19, 2010

Last night I had the pleasure to present to a group of business executives at the Mantra Hotel. What was exciting was to see the level of interest in social media by the business community with over 40 people attending.
The event was designed to reveal to business leaders and marketing managers the potential for companies to [...]

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How Social Media Can Help Your Company Rank High In Google

April 30, 2010

 I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they [...]

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic

January 6, 2010

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.
Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when [...]

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Is Your Website Helping Your Company Achieve Its Business Goals of Increasing Sales and Reducing Costs ?

September 23, 2009

A lot of our clients have upgraded their websites over the last 12 months and most of the time they say they want a “New Design” to make it look modern and up to date because their competitors have launched new websites and it makes their site look dated and very 1990’s.

A new website [...]

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” How You Can Improve Your SEO Using Social Media “

July 6, 2009

Creating a crawler-friendly website that is built around the keywords and phrases people use in search engines to find what you offer for your products and services, is the first and most important thing you can do for your website and your business.
But by combining a well designed website for SEO and adding good content [...]

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“6 More Great Resources On Using Facebook, For Companies, Personal Branding and NGOs (Non Profits) “

July 6, 2009

As I promised in my last post, here are 6 more great resources on using Facebook, for companies, personal branding and NGOs (Non Profits). What you will find in fact is that there isn’t 6 but a “Bonus” which makes 7, which is about “5 Tips for Enhancing Your Brands Presence on Facebook”.
A lot of people end up being passionate about one type of media, [...]

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