Trends and Impressions of Web Trends - CeBIT 2010

April 22, 2010

We have just opened a new office in Germany and Freddy who heads up Infinity Technologies in Europe decided to visit the CeBit IT convention in Hanover, Germany to keep ahead of the trends and up to date with the latest information that pours through the Web.

Just to put some perspective to the scale of the IT convention [...]

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9 Reasons Why Your Company Should Have A Blog

March 2, 2010

Blogs are becoming an increasingly important feature of a companies digital marketing strategy. In the past they have been popular for people to post information, content, images and videos about their personal interests and hobbies, such as gardening, technology and photography.
At last count there were an estimated 122 milion blogs on the web.
So why is a blog an important pillar in [...]

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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How To Manage, Measure And Monitor Twitter

February 12, 2010

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.
The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.
So managing and monitoring that stream becomes a real [...]

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Why Would Your eCommerce Website Need 13 Blogs?

February 4, 2010

Zappos is an online shoe retailer that was recently sold to Amazon for $928 million. They are well known for using the latest technology including social media such as Twitter and online video to enhance their marketing and word of mouth. Part of their success comes down to their exceptional customer service. What caught my eye recently is that [...]

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Why Use Open Source Technology For Your Brands Website?

February 3, 2010

A lot of people don’t understand what is meant by open source software (OSS) that drives a lot of the web in the 21st century including software that is used for developing websites for companies and brands. We constantly have clients come to us and say that they want to change their website but as [...]

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E-Commerce Study: One Page Checkout vs Multi-Step Shows An Improvement of 21.8%

January 21, 2010

As E-commerce continues to expand worldwide the online merchant is confronted with many different variables to monitor, measure and consequently improve the online store.
One significant factor that can provide major benefits is  by analyzing and improving the checkout process. A lot of the older eCommerce platforms have multiple page checkout and a recent A/B Test case [...]

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How Much Should A Web Site Cost?

January 12, 2010

The cost to develop a website essentially comes down to the time taken to design, develop and maintain the website. Unless you are purchasing a fixed price solution, prices can vary widely depending on the calibre of designer you have chosen, and the type and size of solution you are after.
A typical small business website [...]

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10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic

January 6, 2010

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.
Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when [...]

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10 Key Strategies To Make Your Website an Inbound Online Marketing Machine

December 22, 2009

In over 20 years in sales and marketing I have made many cold calls. Over the last 12 months I have not made one cold phone call or bought any expensive mass media marketing, yet sales have increased and business is much more fun. Isn’t there a better use of your time and money? [...]

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