Key Trends In B2B eCommerce

December 14, 2009

ShareRecently we have looked at some of the opportunities and challenges in operating eCommerce websites that deal directly with the consumer (also known as a B2C or Business to Consumer).
Over the last few years there has been substantial growth in B2B eCommerce websites in Australia as we start to catch up to worldwide trends in the eCommerce B2B sector. [...]

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How Online Video Can Increase Your Sales By 30%

December 8, 2009

ShareThe use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading.
The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”
Zappos (an online shoe retailer)  [...]

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Is Online Retail About To Explode In Australia?

December 2, 2009

ShareOnline retail in Australia has not kept up with the rest of the world in its implementation and takeup of ecommerce.
In the USA though, online retail is a $130 Billion a year industry and has grown at 21-26% since 2002. Online searches for online specials for the USA shopping days of “Black Friday” searches, [...]

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eCommerce: 3 Ways To Stop Your Shopping Cart Being Abandoned

November 30, 2009

ShareIt’s the shopping season as Christmas approaches and fine tuning your eCommerce store to snare those Christmas online shoppers is one good way to optimise your sales.
Online eCommerce can be a challenge to first, get the customer to find you and when you have them there, is to stop them abandoning the shopping cart while in the [...]

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13 Prominent Social Media Activities Implemented By the Top 200 Non Profits

November 25, 2009

ShareI have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies [...]

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20 Best Practice Features For A NGO Website

November 19, 2009

ShareNon profit organisations are some of the most innovative in their use of websites to engage and communicate using the latest Web 2.0 technologies and social media channels to get their message out to their members, stakeholders and potential members. NGO’s and charities have some of the most passionate members and donors that allow the website to be [...]

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11 Reasons Why Magento Is An eCommerce Platform Worth Considering

October 26, 2009

ShareWe have been involved with eCommerce websites for quite a few years now and have installed dozens of  online stores and eCommerce sites. The different platforms we have used include “Virtuemart” which is  a Joomla ecommerce component as well as “Oscommerce” to name our two most popular open source environments.
 
We are finding that a lot [...]

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10 Tips To Improve Your eCommerce Online Stores Traffic

October 6, 2009

ShareSo you are thinking of starting up an eCommerce store to sell your products or services online, or you might have an existing online store and you want to drive more traffic to your site.
Today’s brand of internet consumer is much pickier, and it now takes much more effort, much more knowledge, and much more [...]

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Is Your Website Helping Your Company Achieve Its Business Goals of Increasing Sales and Reducing Costs ?

September 23, 2009

ShareA lot of our clients have upgraded their websites over the last 12 months and most of the time they say they want a “New Design” to make it look modern and up to date because their competitors have launched new websites and it makes their site look dated and very 1990’s.

A new website [...]

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9 Criteria To Use When Selecting a Suitable Open Source “CMS” (Content Management System) For Your Company

September 16, 2009

ShareThere are currently hundreds of good “Open Source Content Management Systems” (CMS) on the market with a large user base. Some of these are platforms such as, Joomla, Drupal, DotNetNuke, TYPO3 and Alfresco are being used by large corporations to allow them to publish content quickly and efficiently with  no need for programming. But all [...]

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