How To Double Your Business While Others Are Losing Their Shirts

January 18, 2011

Marketing your business on the web is essential if you want to stay ahead of your competition and in business in an increasingly digital world.
In this video interview I chat to Charles Liu from Cubic Promote who tells me how he doubled his business last year while some of his competitors either lost lost sales [...]

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Why Logistics & Delivery Are Important For Online Stores: A Video Interview With Carl Hartmann The CEO of Temando

January 7, 2011

Growing an online store in essence is simple and all you have to concentrate on is 3 elements to be successful.

Attract and drive traffic to your website
Increase and improve conversion rates once they are on the site
Increase the average dollar value for each sale

These can all be achieved by selecting the right software platform for your [...]

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Why An iPhone App Is Vital For Your Online Store and 5 Ways To Market It

January 4, 2011

Are you forgetting to market your website and online store utilizing the fastest growing trend on the web? 
Mobile internet can no longer be ignored if you want to be a serious player on the digital landscape. 
The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion mobile devices that [...]

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How Not To Run A Website Workshop

December 23, 2010

Website design and development is a process that is more than just about the technology. Sure the platform you use is important but at the end of the day we need to understand the essence of what you are wanting to achieve from a new website. Beginning with the end in mind is an important place [...]

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Are Online Stores Stealing Sales From Physical Stores?

December 21, 2010

I was contacted recently by the Federal government Treasury department about a post titled “Is Online Retail About to Explode in Australia” which I had written last year. The question I was asked was  about the source of the graph showing the growth and volume of overseas online transactions. I suspect the reason for the inquiry would have been [...]

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Why Design Matters

December 9, 2010

 I don’t know if you own an Apple iPhone or an iPad but you only have to pick them up and touch them to realize that they are designed with a genius that goes beyond the physical. They are intuitive and work with an understanding that blends the human experience with technology.
Steve Jobs is maybe [...]

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10 Tips On Marketing In A Digital Age

November 12, 2010

The world in which we live would hardly be recognised by someone who lived and died 40-50 years ago and who may have seen the start of the Television generation. The children born in the late 80’s and 90’s have only known a world where the Internet was a natural part of  their day to [...]

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Why A Great Web Design Can Be A Waste Of Time And Money

October 13, 2010

We often get approached by potential clients who want a great web design so they can impress their customers and potential clients.
We then go on to ask them if they would also like to invest in the other elements such email subscriber acquisition strategies or optimizing their website for search engines so that when people type [...]

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10 Principles Of Effective Web Design

October 6, 2010

A contemporary, professional and well branded website design can make you stand out from the crowd and is very effective in creating an image and brand of substance and credibility that a poorly designed and executed website cannot.
I have certainly come across substantial companies with hundreds of employees and revenues of hundreds of millions who [...]

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Online Retail Shopping Threatens Traditional Store Revenues

October 5, 2010

I was hanging out with a colleague of mine the other day and a courier knocked on the door with this huge box.
I signed for the parcel and noticed it was a suspension part weighing 25kg … I also noticed that it had been shipped from the UK for his high performance sports car that he likes [...]

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