Websites in the past were set and forget. They were passive billboards that gently waved at you as you passed by on your web journeys. Content rarely changed and the only form of interaction was a contact form that allowed you to request information or a phone call from “Mr or Mrs Anonymous“. They were simple and ...
We consume information with an almost manic obsession. In most homes the 50 inch plasma high definition television is babbling on in the corner enticing us to watch and listen while cooking, cleaning or chilling out. We jump in the car and the radio or GPS is informing us as we drive to work or ...
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“. This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on ...
YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement. Online video is now mainstream and is increasingly being used by smart, savvy and progressive marketers to promote their company online. YouTube is a great way to introduce your company to your market, entertain and ...
I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they ...
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