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20 Social Media Statistics [INFOGRAPHIC]

September 13, 2011

Do you wonder why your productivity has dropped over the past 2 - 3 years?
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with [...]

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Is This the World’s Best Corporate Blog?

June 14, 2011

Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns.
Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way to a [...]

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How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

March 15, 2011

It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. [...]

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F-Commerce: Is Facebook The New Shop Of The Future?

March 8, 2011

I have loved reading since I learned the skill at a place called school. I remember hiding under the blankets with my bedside lamp reading books about tropical island adventures and pirates as soon as the coast was clear after my parents had inflicted the “lights out” regime every night at the prescribed hour.

To enhance my [...]

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Why An iPhone App Is Vital For Your Online Store and 5 Ways To Market It

January 4, 2011

Are you forgetting to market your website and online store utilizing the fastest growing trend on the web? 
Mobile internet can no longer be ignored if you want to be a serious player on the digital landscape. 
The Apple iPad is the fastest selling technology product in history and it is projected by 2015 that over 10 billion mobile devices that [...]

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How To Promote Your Brand To The Largest Markets In The World

September 8, 2010

As individuals we sometimes assume that everyone does similiar things to us and we often forget that different cultures act and do things differently. This also applies to how we interact online and the choice and use of search engines and social media channels that are becoming part of our every day lives.
These channels are increasingly being [...]

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Win a $65,000 Website and Business Makeover

August 24, 2010

I came across this statistic the other day that I found rather disturbing.
In the small to medium business marketplace over 40% of businesses don’t have a website and of those business owners that don’t have a website 50% of those don’t think a website is important.
What a lot of business owners don’t realise is that over [...]

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Social Media Marketing For Business: Presentation

August 19, 2010

Last night I had the pleasure to present to a group of business executives at the Mantra Hotel. What was exciting was to see the level of interest in social media by the business community with over 40 people attending.
The event was designed to reveal to business leaders and marketing managers the potential for companies to [...]

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5 Ways To Humanize and Socialize Your Online Store

June 21, 2010

Your online store can be a bit of an impersonal place and the challenge with an ecommerce store is trying to make the experience online as close to the bricks and mortar in store experience as possible.
There are a few ways to provide a more social and humanized experience online that makes the online store and the brand [...]

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Google Caffeine: What Is It?

June 11, 2010

On the 8th of June 2010 Google announced the completion of a new web indexing system called Caffeine.
What Is Caffeine?
Caffeine is a new web indexing system that provides 50 percent fresher results for web searches compared to Google’s previous index and it’s the largest collection of web content they’ve offered.  Caffeine was built with the [...]

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