February 4, 2010
Zappos is an online shoe retailer that was recently sold to Amazon for $928 million. They are well known for using the latest technology including social media such as Twitter and online video to enhance their marketing and word of mouth. Part of their success comes down to their exceptional customer service. What caught my eye recently is that [...]
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January 21, 2010
As E-commerce continues to expand worldwide the online merchant is confronted with many different variables to monitor, measure and consequently improve the online store.
One significant factor that can provide major benefits is by analyzing and improving the checkout process. A lot of the older eCommerce platforms have multiple page checkout and a recent A/B Test case [...]
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