June 21, 2010
Your online store can be a bit of an impersonal place and the challenge with an ecommerce store is trying to make the experience online as close to the bricks and mortar in store experience as possible.
There are a few ways to provide a more social and humanized experience online that makes the online store and the brand [...]
Read the full article →
January 21, 2010
As E-commerce continues to expand worldwide the online merchant is confronted with many different variables to monitor, measure and consequently improve the online store.
One significant factor that can provide major benefits is by analyzing and improving the checkout process. A lot of the older eCommerce platforms have multiple page checkout and a recent A/B Test case [...]
Read the full article →
