Posts tagged as:

Social Media

20 Social Media Statistics [INFOGRAPHIC]

September 13, 2011

Do you wonder why your productivity has dropped over the past 2 - 3 years?
There is a time sink and it’s not television!
Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with [...]

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Why Search, Social Media and Content are Vital for Your Company’s Success

June 17, 2011

Search engines like Google are like racing car mechanics, constantly under the hood tweaking their complex code engines to maintain their relevancy on a web that has moved from stiff, static and slow to dynamic, social and real time.

It is said that Google makes up to 500 changes every year to its search algorithms to [...]

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Is This the World’s Best Corporate Blog?

June 14, 2011

Social media marketing for B2C companies are typically dominated by Facebook marketing and attempts at viral YouTube campaigns.
Airlines are your typical B2C (business to consumer) company and often have to deal with consumers at their worst when they are emotional, stressed and on a deadline. Their customers are typically either on the way to a [...]

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Google Launches a Social Button to Compete with Facebook’s ‘Like’

June 6, 2011

Google has been dominated by geeks since its inception and social has never been part of the heritage. The mathematical algorithms that drive Google search have been created by the men in white lab coats with minds as sharp as razors and with more PhD’s than you can jump over.
Google has struggled with social media [...]

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How To Take Your Company’s Facebook Fan Page from Zero to 40,000 Fans

March 15, 2011

It was last year that  I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had  taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options. [...]

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F-Commerce: Is Facebook The New Shop Of The Future?

March 8, 2011

I have loved reading since I learned the skill at a place called school. I remember hiding under the blankets with my bedside lamp reading books about tropical island adventures and pirates as soon as the coast was clear after my parents had inflicted the “lights out” regime every night at the prescribed hour.

To enhance my [...]

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10 Tips On Marketing In A Digital Age

November 12, 2010

The world in which we live would hardly be recognised by someone who lived and died 40-50 years ago and who may have seen the start of the Television generation. The children born in the late 80’s and 90’s have only known a world where the Internet was a natural part of  their day to [...]

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How To Promote Your Brand To The Largest Markets In The World

September 8, 2010

As individuals we sometimes assume that everyone does similiar things to us and we often forget that different cultures act and do things differently. This also applies to how we interact online and the choice and use of search engines and social media channels that are becoming part of our every day lives.
These channels are increasingly being [...]

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Google Caffeine: What Is It?

June 11, 2010

On the 8th of June 2010 Google announced the completion of a new web indexing system called Caffeine.
What Is Caffeine?
Caffeine is a new web indexing system that provides 50 percent fresher results for web searches compared to Google’s previous index and it’s the largest collection of web content they’ve offered.  Caffeine was built with the [...]

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22 Reasons Why Your Business Needs An iPhone App

June 1, 2010

I have noticed a lot more traffic coming from mobile platforms lately and it seems that the smartphone (or Internet in your hand) is something that can’t be ignored. The growth in the market share of the iPhone as well as the continual replacement of the traditional mobile phones with Internet enabled phones like the Android and [...]

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