Posts tagged as:

Social Media

Google Caffeine: What Is It?

June 11, 2010

On the 8th of June 2010 Google announced the completion of a new web indexing system called Caffeine.
What Is Caffeine?
Caffeine is a new web indexing system that provides 50 percent fresher results for web searches compared to Google’s previous index and it’s the largest collection of web content they’ve offered.  Caffeine was built with the [...]

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22 Reasons Why Your Business Needs An iPhone App

June 1, 2010

I have noticed a lot more traffic coming from mobile platforms lately and it seems that the smartphone (or Internet in your hand) is something that can’t be ignored. The growth in the market share of the iPhone as well as the continual replacement of the traditional mobile phones with Internet enabled phones like the Android and [...]

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Are You Ready To Take Your Business Online Or Is It A Dinosaur?

May 27, 2010

I was doing some research recently and I came upon a statistic that really jolted me. That information was that nearly half of all businesses (46% to be precise) don’t have a website. Did I hear someone saying.. “you have to be joking!” (I have just checked the calendar and I have verified by the way that it is 2010 [...]

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Who Are The Top 5 Online Retailers That Are Growing At 977 Percent?

May 7, 2010

Online retail is picking up pace in Australia with sales for 2010 predicted to exceed $20 Billion  for the first time this year.
I thought it would be worth having a look at the growth rate of the top online retailers to see what is happening in the market.
In this article we will look at the top 5 and [...]

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How Social Media Can Help Your Company Rank High In Google

April 30, 2010

 I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they [...]

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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How To Manage, Measure And Monitor Twitter

February 12, 2010

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.
The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.
So managing and monitoring that stream becomes a real [...]

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10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic

January 6, 2010

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.
Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when [...]

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How To Get People To Come Back To Your Website

December 16, 2009

If you want to be successful it is worth taking a look at what some of the leaders in your industry and market segment are doing, so today I will take a look at a company that maintains thirteen seperate corporate blogs. Now I am not suggesting that your company should have thirteen blogs, [...]

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How Online Video Can Increase Your Sales By 30%

December 8, 2009

The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading.
The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”
Zappos (an online shoe retailer)  [...]

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