Online retail is picking up pace in Australia with sales for 2010 predicted to exceed $20 Billion for the first time this year. I thought it would be worth having a look at the growth rate of the top online retailers to see what is happening in the market. In this article we will look at the top ...
As E-commerce continues to expand worldwide the online merchant is confronted with many different variables to monitor, measure and consequently improve the online store. One significant factor that can provide major benefits is by analyzing and improving the checkout process. A lot of the older eCommerce platforms have multiple page checkout and a recent A/B Test ...
I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies on ...
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