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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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Why Would Your eCommerce Website Need 13 Blogs?

February 4, 2010

Zappos is an online shoe retailer that was recently sold to Amazon for $928 million. They are well known for using the latest technology including social media such as Twitter and online video to enhance their marketing and word of mouth. Part of their success comes down to their exceptional customer service. What caught my eye recently is that [...]

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How To Get People To Come Back To Your Website

December 16, 2009

If you want to be successful it is worth taking a look at what some of the leaders in your industry and market segment are doing, so today I will take a look at a company that maintains thirteen seperate corporate blogs. Now I am not suggesting that your company should have thirteen blogs, [...]

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How Online Video Can Increase Your Sales By 30%

December 8, 2009

The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading.
The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”
Zappos (an online shoe retailer)  [...]

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13 Prominent Social Media Activities Implemented By the Top 200 Non Profits

November 25, 2009

I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies [...]

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20 Best Practice Features For A NGO Website

November 19, 2009

Non profit organisations are some of the most innovative in their use of websites to engage and communicate using the latest Web 2.0 technologies and social media channels to get their message out to their members, stakeholders and potential members. NGO’s and charities have some of the most passionate members and donors that allow the website to be [...]

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10 Tips To Improve Your eCommerce Online Stores Traffic

October 6, 2009

So you are thinking of starting up an eCommerce store to sell your products or services online, or you might have an existing online store and you want to drive more traffic to your site.
Today’s brand of internet consumer is much pickier, and it now takes much more effort, much more knowledge, and much more [...]

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