Websites in the past were islands of information and data. They were also passive online content billboards. The marketing or the tech team threw up a website that looked attractive but was not part of the real functional world of business. It was set and forget.
That has changed.
The savvy and switched on brands and organisations are now integrating their offline systems with their website.
Why is that important?
Here are some reasons why you might consider taking your website to the next level and integrate your website with your business systems.
- You can collect data without double entry
- Improve the accuracy of your data
- Saves time and money
- Improves customer service
What can be integrated?
The rise of a connected web means that both new and old systems are being designed or evolved for integration.This means that almost all systems can be integrated. This includes:
Email: Building an email list is now a web marketing strategy that is vital. Want an ebook or a whitepaper from a website. Fill in the online form and that email is now connected and uploaded to your email marketing platform.
Accounting systems: When you buy something from an online store. Often that sales and stock data is captured because the accounting system is integrated into the online stores backend platform
Customer data: When customers interact with your website whether it is an online store or a content website they leave data and information. That data can be captured by your CRM or ERP software.
Logistics: If you are shipping products why should you be doing double entry from website to your courier or logistics software.
Stock: Connecting online purchases and shipping with your inventory system means that you don’t have to be manually checking stock levels before accepting the order
What systems can we can we help you integrate with?
Modern software and technologies have made what was impossible possible. Some of the platforms we can integrate include (but not limited to):
- Microsoft Dynamics
- Retail Express
- Australia Post
- Exact Target
Have you connected your online and offline world? Could you do better? Infinity can help you save time and money through integration services and technologies.