• Global Reach: The Google Network reaches more than 80% of Internet users, making it the most effective website to place your advertisements.
• Targeted Advertising: The secret to the success of Adwords advertising is that the ads are targeted to the people who are most interested in them. You define the keywords and phrases that your ad will appear on, and they will appear the instant someone searches for them. Got a specific model of digital camera on sale? Create an Adword campaign just for that model and you will reach customers who have an interest in that model. Google Adwords even allows you to decide which country, state, metro area, or geographical radius your ads will appear in.
• Pay per Click: With Pay per Click, you only pay when a customer actually visits your site and not for the listing the ad. If only other forms of advertising was like this! Each click can cost as little as US$0.05 and the Google AdWords Discounter tool ensures that you only pay 1 cent more than your closest competition.
• Budget Control: Google Adwords allows you to set the maximum you are willing to pay for a click and the maximum you want to spend each day. So there's no need to worry about your Adwords costs spiraling out of control.
• Measurable Results: Google Adwords includes management and reporting tools that allow you to gauge how successful your campaigns are going in realtime. Detailed traffic statistic analysis allows you to see which keywords and phrases are successful, how many clicks you receive, how many convert to sales, and more.
• New Market Opportunities: Although Google Adwords has been around for a few years already, it is still a relatively new form of marketing. Now is the time to act, as there are still many open and uncontested opportunities in Adwords. By creating your Adwords campaign now, you can dominate Adwords before your competition even finds out about it.
• Get Results Fast: With Google Adwords, your ads appear the instant you create them. You can be attracting new customers in as little as 15 minutes.

• Complicated: Although easy to setup, it is very difficult to run an Adwords advertising campaign effectively. The Google Adwords ranking is calculated based on a combination of the Cost per Click and the Click Through Rate for each keyword that you choose. Google uses this formula to promote effective advertising, and to eliminate ineffective ads. Simply paying more for your clicks will not guarantee you a top position in Adwords. Google may even suspend and disable your ads if they are not performing well. A high level of expertise is required to use Adwords successfully.
  
• Mistakes are Costly: Advertising on Google Adwords can be costly for inexperienced users. If your ads are not optimized, you will be paying much more per click than your competitors just to maintain the same ranking. Furthermore, if you choose the wrong keywords or message, you will be paying for clicks that do not lead to any sales.
  
• Time Consuming: Finding the right keywords and setting up your campaign is just the start. To successfully run a Google Adwords campaign, you must be prepared for ongoing monitoring and optimisation. Google Adwords is not a set-and-forget tool, and in order to maintain a high click through rate and high ranking placement, regular tweaking and maintenance is required.

Google Adwords is a powerful new advertising tool that can help any business reach new customers, often more effectively than any other means of advertising. But setting up an effective Adwords campaign is not a simple process, and requires time, dedication and most important of all, a high level of expertise.

Put simply, Adwords has a steep learning curve and rewards experienced users and punishes inexperienced ones.

• Analysing your business and website and determining the best strategy to market the products or services you wish to sell with Google Adwords
• Registration and setting up of your Google Adwords account
• Researching and defining the most effective and relevant keywords and phrases for your campaign
• Developing effective advertising copy for your campaign
• Advising you on a recommended daily/monthly budget

Google Adwords Campaign Management

We charge a monthly fee (Pay per Click costs not included) to continually monitor and optimize your Adwords campaign to help you achieve better results. Campaign Management includes:

Real results from one of our clients

In just over 3 months, we have more than doubled the number of enquiries while reducing the cost per enquiry by more than 20%.

Why you must act now!

Each time a potential customer conducts a search for your products in Google, and your website is not in the results, your company is losing potential business! Take the first step and get ahead of your competition by contacting us now.

Or find out about our Search Engine Optimisation services here.