Search Engine Marketing (PPC, Google Adwords)
Search Engine Marketing refers to paid advertising – otherwise known as Pay Per Click (PPC) on search engine results. Whenever someone types in a search query, in addition to the organic search results, there are also paid listings to the side or top of the page. These advertising spaces provide premium targeting. What differentiates this to the organic search results is someone who is looking for a good or service, as opposed to just information, can find businesses at just a click away.
PPC is one of the most cost-effective methods of advertising and provides substantial ROI over traditional forms of advertising, as you only pay when your ad is clicked on, and this can be as little as 10 cents per hit depending on the popularity of the keyword used.
SEM is an important part of any online marketing strategy. Ensure that you get the most of your online marketing today by using PPC to capture warm leads and maximise conversions.