Social Media Marketing & Advertising
Social media is the collective term for the online networking websites such as Facebook, Twitter, LinkedIn, and blogs. The power of social media as an online communications channel has revolutionised the way businesses and organisations can connect with consumers. It is not just about directly communicating to your consumers – it is also about building online conversation about your brand.
Companies looking to participate in the social media space need to develop a stepped approach to building the critical mass initially, and also have a communications policy in place to govern the material that the public will be privy to. While there are significant benefits to be reaped from social media, there are also significant risks involved – some of which can lead to unwanted publicity.
Infinity has an experienced in-house social media team that have worked closely advising business and marketing leaders on social media, led by leading blogger Jeff Bullas.
Contact us now to find out how Social Media can help drive your business, or start following us on Twitter!