In today's world, an effective website design and online strategy is a crucial ingredient to achieve success in the Retail industry. The website is your online storefront to the world and is one of the most important marketing assets of your company. When designed correctly, your website will quickly generate positive returns for your business by lifting your brand profile and increasing your customers.
Whether marketing the retail experience to the time poor on-line shopper or to the discerning real-world shopper - the experience needs to be both enjoyable and safe.
Retailers - whether e-commerce or real world, have a big job to do. They need to create buyer excitement, while simultaneously conveying large amounts of information in a clear and concise manner. Be it an e-commerce shopping site, or an online product catalogue, your retail website also needs to draw shopper loyalty.
On-line shoppers should enjoy browsing the virtual shopping precinct while making their selections and then proceeding with ease and confidence to the secure, yet frustration free e-commerce check-out.
Real world shoppers should enjoy the same seamless, safe shopping experience, after planning their shopping trip online. They can then proceed with ease to their local store; locate a convenient parking spot, find that favourite shop or grab a bargain and know when and where to find entertainment, baby change and disabled facilities.
Infinity Technologies makes all this possible using our open source CMS and eCommerce website solutions.We can provide creative, dynamic website solutions for both online and real world retailers.
All our e-commerce website design solutions are CMS based. We offer full training to help manage all aspects of online retailing and can provide you with business and marketing advice to help launch and direct your e-commerce retail business.
The Pines Shopping Centre located in Elanora on Queensland's Gold Coast houses 90 speciality shops with numerous variety store such as Coles, Woolworths and Kmart.
Solution
For The Pines Shopping Centre, Infinity Technologies have designed and developed the ideal shopping centre website. The website is designed around the specific interests of the three main user groups, website administrator, shop owner and the general public. Through the website CMS the administrator can manage numerous component extensions such as a shop directory, an events calendar and a survey component. Shop owners can manage their own shop listing and are able to also create vouchers for website visitors to download for special promotions. The general public are provided with clear navigational functionality and can easily navigate to any shop listing through an advanced flash map search function.
Head Gear provide salon quality hair products for men. The recently launched product range is now available in most shopping centres including Coles and Priceline.
Solution
Infinity Technologies were given the terrific opportunity to have creative and technical freedom in the design and development of the new Head Gear website. The opportunity provided us with the ability to develop some of the cutting edge creations that have come out of our research and development productions. The whole website has been cleverly built on an open source content management system allowing the website administrator to have content management control over the site, something flash sites struggle to offer. Flash has been overplayed only where needed giving the site the visual dynamics that only flash can offer. The website comprises of a dynamic CMS template with a 3-D flash product display and a store locator.
As Australia's largest specialty donut and coffee chain, Donut King is one of Australia's most well known brands and operates more than 320 stores across Australia, serving 30 million donuts every year. The design of the old Donut king website was outdated, and the information on the site was hard to maintain and hard for users to find.
Solution
The new Donut King website was built by Infinity using Joomla CMS. One of the main features of this website is the Stores Directory featuring a radial search function integrated with Google Maps. This function allows visitors to enter their postcode to find their nearest store location within a specified radius. New locations can be added to the directory with ease and a Google Map with the corresponding location (marked uniquely with a donut) will automatically be generated. Another feature of the site is the product showcase section, featuring smooth scrolling and mouseover effects.
Evolution Laser is Sydney's well established cosmetic laser company, trading since 2003, with clinic locations across Sydney. Their Medical Grade Lasers are TGA approved and their staff have constantly up skilled to keep on top of the latest technologies and improvements. Each clinic manager is a partner in the business, who have the care of their clients as their number one priority.
Solution
The original Evolution Laser website was becoming dated both in its design and its user interface. A new website with an ongoing SEO strategy was needed to increase traffic and sales. A solution using Joomla CMS was developed which achieves these goals by providing a better user experience and higher search engine rankings.
As one of the top premium chocolate brands in the world, Godiva wants to enter the Asian market through effective use of online marketing techniques. Infinity Technologies was commissioned to provide a complete digital marketing solution to Godiva from website design, development to online marketing and management.
Solution
The new Godiva Hong Kong, Malaysia and China websites were designed and developed by Infinity Technologies using the Enterprise Magento eCommerce system. The multi-site and multi-lingual capabilities of Magento allowed all the sites to be built off the one platform. An online marketing strategy including SEO, SMM and online advertising was designed to promote Godiva's products to the targeted market. Various statistics reporting tools were used to closely monitor the user behaviours and the effectiveness and performance of the various online marketing channels.
For more than 20 years, LPG Systems has been designing and manufacturing professional technologies for medical treatment and beauty care, for slimming and for tissular and osteo-muscular reducation. LPG systems is a global brand and PG's Cellu M6 Lipomassage device has become the benchmark in over 100 countries worldwide.
Solution
The LPG website features a contemporary and sophisticated design that is in line with LPG's corporate branding. The site is easy to navigate and has a good balance between graphics and textual information. Through the use of videos and image galleries, the benefits of LPG systems products are visually illustrated to the user.
The Luggage Professionals are one of the leading luggage specialist retailers in Australia. With a large range of travel and luggagegoods, The Luggage Professionals are well renowned for their great customer service and great prices.
Solution
The Luggage Professionals have had success selling online using their old website, which was built on CRE osCommerce. But the website was becoming dated both in its design and its user interface. A new solution was needed to further increase traffic and sales. A solution using Magento eCommerce was developed which achieves these goals by providing a better user experience and higher search engine rankings.
Gernetic was created in 1978 by French Biologist Albert Laporte. His original idea was to apply the cellulotherapy concept to formulate a product for hospitals in Paris to treat skin burns.
Following this success, Gernetic has specialised in the creation of highly concentrated and highly effective products made completely out of natural ingredients for the beauty and wellbeing of face treatments, body treatments and pampering.
Solution
Infinity responded to the design brief for Gernetic which had to be both aesthetically appealing for the type of industry Gernetic were in and deliver all the product information in a spacious and easy to digest manner. The site had to have a strong visual impact while not being overbearing. It had to also be very simple for Gernetic to modify and regularly update content.
Established in 1980, Zoe's is Australia's leading martial arts and boxing suppliers. Zoe's is very well established in the industry and has built a reputation of superior quality and service. Zoe's goal for the new website was to become Australia's #1 online store for boxing and martial arts supply.
Solution
Being a second generation eCommerce store, Zoe's was looking for an advanced solution that will increase sales and rank well in Google. The Magento system fit this bill perfectly with its streamlined customer interface, advanced functionality and in built SEO features. Infinity designed a custom Magento template for Zoe's and provided training, ongoing support and an online marketing solution to help Zoe's achieve its online goals.
Cerebos is a successful and innovative sauce, spice and coffee manufacturing organisation. Cerebos' brands have been part of people's lives in Australia and New Zealand for generations. The Cerebos Export website is a new website that is designed especially to showcase Cerebos' range of export products.
Solution
The Cerebos Export website is powered by Joomla CMS, allowing Cerebos staff to easily maintain the website's content as well as allowing the flexibility to extend the website's functionality in the future.
Carmats4u is the aftermarket division for Hitech Autoparts (Australia) Pty Ltd. The website specialises in the supply and distribution of tailored parts and accessories for most car makes and models.
Solution
The Carmats4u website was designed with SEO and usability in mind. Using the advanced Magento eCommerce software, a custom template was designed and various modules and functions were developed to improve the search friendliness and usability of the website. Since launch, the website has been ranking very highly in Google for its main keywords.
Contact us now for more information about our Retail website design solutions.