Website Design for Retail Industry

As Australia's largest specialty donut and coffee chain, Donut King is one of Australia's most well known brands and operates more than 320 stores across Australia, serving 30 million donuts every year. The design of the old Donut king website was outdated, and the information on the site was hard to maintain and hard for users to find.

Solution
The new Donut King website was built by Infinity using Joomla CMS. One of the main features of this website is the Stores Directory featuring a radial search function integrated with Google Maps. This function allows visitors to enter their postcode to find their nearest store location within a specified radius. New locations can be added to the directory with ease and a Google Map with the corresponding location (marked uniquely with a donut) will automatically be generated. Another feature of the site is the product showcase section, featuring smooth scrolling and mouseover effects.

For more than 20 years, LPG Systems has been designing and manufacturing professional technologies for medical treatment and beauty care, for slimming and for tissular and osteo-muscular reducation. LPG systems is a global brand and PG's Cellu M6 Lipomassage device has become the benchmark in over 100 countries worldwide.

Solution
The LPG website features a contemporary and sophisticated design that is in line with LPG's corporate branding. The site is easy to navigate and has a good balance between graphics and textual information. Through the use of videos and image galleries, the benefits of LPG systems products are visually illustrated to the user.

The Luggage Professionals are one of the leading luggage specialist retailers in Australia. With a large range of travel and luggagegoods, The Luggage Professionals are well renowned for their great customer service and great prices.

Solution
The Luggage Professionals have had success selling online using their old website, which was built on CRE osCommerce. But the website was becoming dated both in its design and its user interface. A new solution was needed to further increase traffic and sales. A solution using Magento eCommerce was developed which achieves these goals by providing a better user experience and higher search engine rankings.

Gernetic was created in 1978 by French Biologist Albert Laporte. His original idea was to apply the cellulotherapy concept to formulate a product for hospitals in Paris to treat skin burns. Following this success, Gernetic has specialised in the creation of highly concentrated and highly effective products made completely out of natural ingredients for the beauty and wellbeing of face treatments, body treatments and pampering.

Solution
Infinity responded to the design brief for Gernetic which had to be both aesthetically appealing for the type of industry Gernetic were in and deliver all the product information in a spacious and easy to digest manner. The site had to have a strong visual impact while not being overbearing. It had to also be very simple for Gernetic to modify and regularly update content.

Established in 1980, Zoe's is Australia's leading martial arts and boxing suppliers. Zoe's is very well established in the industry and has built a reputation of superior quality and service. Zoe's goal for the new website was to become Australia's #1 online store for boxing and martial arts supply.

Solution
Being a second generation eCommerce store, Zoe's was looking for an advanced solution that will increase sales and rank well in Google. The Magento system fit this bill perfectly with its streamlined customer interface, advanced functionality and in built SEO features. Infinity designed a custom Magento template for Zoe's and provided training, ongoing support and an online marketing solution to help Zoe's achieve its online goals.

Cerebos is a successful and innovative sauce, spice and coffee manufacturing organisation. Cerebos' brands have been part of people's lives in Australia and New Zealand for generations. The Cerebos Export website is a new website that is designed especially to showcase Cerebos' range of export products.

Solution
The Cerebos Export website is powered by Joomla CMS, allowing Cerebos staff to easily maintain the website's content as well as allowing the flexibility to extend the website's functionality in the future.

Carmats4u is the aftermarket division for Hitech Autoparts (Australia) Pty Ltd. The website specialises in the supply and distribution of tailored parts and accessories for most car makes and models.

Solution
The Carmats4u website was designed with SEO and usability in mind. Using the advanced Magento eCommerce software, a custom template was designed and various modules and functions were developed to improve the search friendliness and usability of the website. Since launch, the website has been ranking very highly in Google for its main keywords.