Irma D. Rutherford Did you know there are more than 1,5 million nonprofit organizations registered in the United States of America? It’s important to have an effective marketing strategy for your nonprofit company or charity. This strategy increases your online visibility. This approach also makes it easier for people to find your website. This leads to an increase in revenue and profits. Here are the best ideas for charity websites.
Why Your website is so important
You need a site if you have any doubts. It’s a fact. Your website is not negotiable.
This is your most important advertising tool. Please do not take it for granted.
Recent studies have shown that 73% of Americans are online daily and that 21% are “constantly” online. This trend isn’t going to slow down any time soon.
What does this mean for you and your business? Your website is your online billboard, your business card, and your commercial all rolled into one. Your site has to be amazing.
Your website will set you apart from your competitors. Your website allows people to learn about your company and mission and donate time and money if they wish.
Your content will be more appealing to people if you have a good charity website. The right design will keep people interested and encourage them to return for more.
Your domain name
Just about everything. Your domain name and company are important factors that determine how customers perceive your organization.
Have you already decided on a name for the nonprofit or charity that you will be forming? Great! You can check with your hosting provider to see if this is available. You will be able to find out immediately.
Unavailable? You can try a few variations or even a new name.
Your name should be unique and memorable. If you need help brainstorming, ask your colleagues to assist.
Your website platform
You can choose between a variety of free and paid options to publish and host your website. Blogger or WordPress are popular blogging platforms. These platforms offer a wide range of design options.
Your website platform determines the visual appeal of your content. You can use your template to create any style of website you desire.
You can customize many platforms, including adding pages and posts and changing the color palette or the logo.
Your Digital Marketing Strategy
A fantastic website (which is important) is just one part of the equation. Finding and using your website by people is one thing.
Consider the importance of digital advertising for your charity’s website design.
All successful business owners know the importance of dynamic, efficient marketing. They understand SEO optimization and brand positioning. Marketing strategies are constantly evolving and growing.
This is an area that you should not skimp on, whether you choose to do it yourself, hire an internal specialist, or outsource the work to professionals.
Proper planning and strategy are vital to your success. Nearly half of all nonprofits are set up to fail.
Beginning the Design Process for Charity Websites
It’s important to keep the conversation going in the early stages. Consult board members and co-workers about your target demographic. Be patient and brainstorm before you design your website.
You can streamline your marketing strategy by focusing on the people you are trying to reach. Create dynamic, compelling content to get the right people.
Get a mission statement if your company does not have one. Immediately. Decide what the cause is and what or who you want to help.
Calculate Your Budget
A website can cost a few dollars a month or even tens of thousands of dollars a year.
Confused? Be realistic about your goals and start small. Research suggests that nonprofits should spend more on advertising.
Many reputable agencies provide customized website plans which can be tailored to the specific needs of your website. The agency does this within the limits of an agreed budget.
The bigger your company is, the higher the marketing budget you will need to set aside.
If you’re still at the beginning stages of putting together a budget, consult your board members, local accountants, and colleagues.
Popular Trends for Creating Beautiful Charity Website Designs
Your website is crucial for establishing credibility and expertise in your field. It would be best if you made an excellent impression.
You know that technology is constantly changing. We’ve collected a few of the current trends in charity website design that we believe will be around for a while.
Videos
Do you know the feeling of getting lost in an entertaining dog video? You can’t get enough of it and find it more fun than reading an article. Yep. You are not alone.
Many companies use this trend to their benefit.
Use a background video to enhance your charity website. You can also get into the habit of posting video content that is appealing to your target demographic.
Is your charity primarily focused on children who are in poverty? You could make a video describing why certain donors are involved. You could make a short video of a few kids opening their Christmas presents.
Videos are a great way to get people to take action. Videos are easy to share across multiple platforms.
Infographics
You’ve probably seen it everywhere if you’ve visited Pinterest recently. Infographics can be both interactive and fun for your charity website.
Many nonprofits use statistics and research as a way to reach out and raise awareness.
Consider creating an infographic instead of writing them all down in a blog post or brochure. These are easy to share, and they’re also fun to read. It’s a growing trend.
Engaging Images
Again, we’re in an age of dynamic visual media. The majority of people do not want to scroll through walls of text. They want to be engaged by your content.
Use large photos in high definition to enhance your charity website. You want to make your audience feel your passion for your cause. You want your audience to handle it. Dynamic photos are a great way to achieve this.
Don’t people say that a picture is worth a thousand written words? We couldn’t be more in agreement when it comes to the design of your charity website.
Be Active on Social Media
Facebook? Twitter? Instagram? Are you hiding under a rock if you aren’t? No matter how funny the jokes are, your company needs to be on social media.
It’s an excellent way to boost your online presence. People are more likely to find you if you have more channels.
Social media can be a powerful tool to engage with your audience and share content. It also helps you increase your advocacy efforts.
The best part? It doesn’t need to be expensive or take a long time. Discipline and motivation are required. Posting statuses or sharing photos is essential. It is important to thank your fans and followers.
SEO is, was, and will be the King of the Internet
Do you understand what SEO is? Congratulations if you know the basics! What’s the bad news? Understanding the basics is not sufficient.
Search Engine Optimization (SEO) is the process that increases your visibility on search engines. It is crucial for launching your business and maximizing your charity website design.
You risk being just another faceless brand among a million other brands, even if your organization is the best in the world. Do not let this be you!
Although SEO is something that you can do yourself, there’s a steep learning process. You probably don’t have the time to do that because you are likely running your organization.
Many professionals will be happy to assist you at their computer. You can focus on your expertise rather than spending time researching inbound marketing or long-tail keywords.
Final Thoughts
Snowberry Media is passionate about creating unique, cohesive brands for any organization.
Are you ready to upgrade your charity or nonprofit website design? Let’s chat now. We would love to make your digital dream a reality.
