By Author admin

Official Akeneo Solution partner. Certified Implementation Specialists and Advisors. Magento 2 Commerce and Shopify Plus.

A Product Information Management (PIM) solution provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.

Akeneo is a global leader in PIM solutions enabling retailers to deliver a consistent and enriched customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open-source enterprise PIM improves product data quality & accuracy while simplifying and accelerating product catalog management

The Akeneo Enterprise Edition is designed to enable B2B and B2C retailers and brands to deliver the great product experiences needed to fuel better customer experiences. Unlike proprietary black-box software solutions, Akeneo PIM Enterprise Edition is an enterprise-grade, open source PIM solution and open API, delivering a transparent, secure, and extensible environment for the ultimate flexibility.

acidgreen are official Akeneo solution partners with a team of Certified Akeneo Implementation Specialists and Akeneo Advisors in Australia. acidgreen specialises in Akeneo PIM integration with Shopify Plus and Magento Commerce.

akeneo-solution-partner akeneo-advisor-partner

As an Akeneo Solution partner acidgreen can help with business and taxonomic issues as well as providing seamless integrations between Akeneo and your existing systems. After launch, we are available for training and ongoing support.

Akeneo has over 100 marketplace extensions and acidgreen will consult on the best for your requirements and provide integration, configuration and customisation to meet your business needs.

Shopify Plus Akeneo Integration Agency

Akeneo and Shopify have recently partnered to enable integration between Akeneo PIM and Shopify Plus. acidgreen can now assist Shopify Plus customers to seamlessly use Akeneo’s PIM solution to manage and enrich their product information and deliver it more easily and quickly to multiple sites, locales, and sales channels.

Webkul has created a Shopify Akeneo Connector that will enable you to export your catalogue from Akeneo to Shopify. You can send product data including images, categories, quantity, SEO, price and can even filter the products which you want to export to Shopify.

The key benefits of using a PIM with Shopify Plus are product data governance, managing product data across multiple stores, automation of enrichment and other tasks, efficiency in managing various other areas and unified product data against different stores and channels.

acidgreen are official Akeneo solution partners and Shopify Plus Partners with clients such as Camilla, Guess and UNSW.

Magento 2 Akeneo Integration Agency

Akeneo has partnered with Magento, an Adobe Company, to enable Magento merchants to deliver compelling product experiences to their customers. With Akeneo PIM, merchants can easily and rapidly manage and deliver high-quality product information across all sales channels, streamline internal catalog management processes and facilitate catalogue expansion.

Akeneo has developed a connector for Magento 2 Enterprise (Commerce) and Magento 2 Community (Open Source). Webkul also has a Magento 2 Akeneo connector that allows us to connect your Magento store with the Akeneo PIM and manage thousands of products easily. 

While Magento 2 serves as a perfect foundation, Akeneo is needed to manage extended product catalogs, support multi-channel strategy, and provide content in multiple languages, all while preserving agility of operations, durability, and security.

acidgreen are official Akeneo solution partners and Magento Commerce Partners with clients such as Olympus, Petbarn and Godfreys.

For more information or consult on setting up Akeneo PIM and/or integrating Akeneo with your Magento or Shopify store simply contact acidgreen today. acidgreen have over 70 staff with offices in Sydney and Melbourne Australia and have been specialising in digital commerce for over 20 years.

By Author admin

The future of channel management for retailers during a covid world

What does channel management look like for retailers in the future?

To survive retailers need a hybrid combination and integration of a physical channel and an online channel with a unified and seamless experience to serve customer needs more effectively. A combination of the two is more effective than any one by itself.

Retailers need to consolidate data from across channels and systems into an integrated customer profile. Retailers need to show their products wherever consumers are spending their time. When retailers own all these channels it enables cashflow 24/7 from multiple different sources and devices.

The 5 most important omnichannel strategies are:

  1. Provide “click and collect”
  2. Provide “ship from store” and “endless aisle”
  3. Sell on Marketplaces and Social
  4. Allow loyalty points, rewards and gift cards use and easy product returns from any channel
  5. Provide relevant real-time personalised experience across all channels

The consistent requirement is SYSTEM INTEGRATION.

Some other strategies include digital mirrors, augmented reality (try-on or view products in your environment), reward social sharing and reviews of in-store purchases and provide in-store mobile functionality (eg compare, wish-list, reviews, videos).

To what extent have retailers moved towards a truly omni-channel supply chain model during COVID-19?

acidgreen has been very busy since the start of the pandemic quickly improving omni-channel functionality and marketing for our clients.

99Bikes received unprecedented demand for bikes and a huge shift in customer behaviour to shopping online. Together we stepped up customer communications around in-store stock availability, brick-and-mortar stores adjusted hours to give employees more time to assemble online orders for customers, and we improved click-and-collect via multi source inventory management. In April 2020 alone they sold 1,500 bikes per day (AU$3.1 million for the month).

For our client Petbarn when covid hit they wanted to provide a fast delivery service for customers in self isolation. Within 2 weeks we added a “Same Day Delivery” service using Uber Direct as a “ship from store” solution. 

same-day-delivery

With covid restrictions some retailers have been offering carpark click and collect via pop-up stations to deal with increased demand.

Another client Camilla were suffering from store closures due to covid so we quickly (within 2 weeks) created a dedicated Online Warehouse Sale website. This allowed customers to receive warehouse discounts online.

Our client Flowerpower received a significant increase in interest for online orders during Covid so we converted their brochure website to include  online checkout with home delivery and “Click and Collect” options. We also improved the “garden lovers club” loyalty program so that online and offline purchases build multichannel loyalty points and we improved the “wish list” capability to allow a mobile shopping list with extended product information.

For Godfreys we setup and integrated instagram shopping and marketplaces so that no matter where their customers are (website, marketplace, social or in-store) they would find their products and receive consistent messaging and ease of purchase. We added a “store locator” and “click and collect” (with integrated stock levels) and a “compare” function to help both online and in-store customers select the best product for them.

For more information on how to successfully become an omnichannel success contact acidgreen today.

By Author admin

What is the difference between omnichannel and multichannel retailing?

Omni-channel VS Multi-channel retailing 

What came first the chicken or the egg? In this case we couldn’t have omnichannel without multichannel. Omnichannel is the evolution of multichannel operations.

To explain the difference in simplicity:

Multi-channel = Selling to shoppers via more than one channel (channel-centric with an individual experience dependant on channel)

Omni-channel = Providing the same experience across all channels (shopper-centric for the entire customer experience)

omnichannel multichannel

The four key channels include online stores, physical stores, marketplaces and social.

Multichannel retailing is each channel working in isolation, it starts with the company and moves outward to channels. Omnichannel retailing is delivering a consistent, personalised experience for shoppers across all channels and devices. It starts with the customer and seamlessly interacts between channels for a unified experience.

Omnichannel retailing realises that shoppers use multiple channels to engage with a brand before making a purchasing decision, so Omnichannel commerce focuses on providing a unified and integrated customer experience regardless of the channel being used.

With Multichannel if a company wants to update their customers about a promotion they might tell each channel team to manage the campaign independently (online, in-store, marketplace, social) and hope the customers will buy more from one channel.

A company following a multi-channel approach will have different messaging per channel e.g, an online store experience, an in-store experience, a social experience and a marketplace experience. Problems can obviously arise when customer’s experience is inconsistent with different messaging and lack of integration.

With Omnichannel there would be a unified, integrated, seamless and consistent message focused on the customer experience across every interaction point.

Statistics show that customers who engage with an omnichannel experience purchase more (13% more) than those who did not.

The major problems with multi-channel are style inconsistencies, miscommunication between channels, promotional mismatch, stock availability issues etc – this all results in frustrated customers.

Knowing all this why would any retailer still choose Multichannel approach?

Good question. The only reason would be because its easier and less expensive (requires less coordination, planning and integration). But at what cost considering the poor customer experience and reduced sales.

It is critical for retailers to survive in the digital connected social age to have a well implemented omnichannel strategy.

For more information on how to setup an integrated omnichannel experience for your B2C or B2B customers contact acidgreen today. acidgreen has over 20 years digital commerce experience and were pioneers of omnichannel retailing in Australia.